Just like images and content is imperative for your website, so are the colors. Colors can make anything appear visually great. Why do you think we like good sceneries, or a fine painting, or the outside after it has been rained? Simply because we love watching their colors and the way the colors have been arranged by nature or the painter.
Similarly, being a web designer or should we say website design artist, playing with colors is one essential tactic you must learn. Selecting website colors is no doubt an art, and if you master this, you’ve consumed the power to manipulate your visitor’s emotions. Colors are the best way to evoke emotions and if you know which colors evoke which emotion, you’ll be able to grab your visitor’s interest much better.
There are basically three broad groups in which the colors are categorized namely 1) warm 2) cool and 3) neutral. Based upon these groups, here are some colors and their impact on website visitors:
Reds: An exciting color used to show something happening on a website. This special color can be expressed in one word which would be “attention-getter”. It’s usually used to represent forceful emotions like anger, lust, enthusiasm and more.
Yellows: In general yellow would represent weakness and fear, but when used on websites this color can create a feeling like spring is in the air. If you want to depict warmth and cheerfulness through your website, go for tints of yellow.
Orange: Symbolizing fall harvesting and Halloween, this color has the power to trigger a person’s appetite. If your website is related to some restaurant or food place, you’d definitely want to use this one.
Pink: Pink colors give softness and an overall feminine touch to whatever you’re designing. It also arouses baby-ish and innocent feelings. Romance of course is another expressive aspect associated with the color pink.
Blue: A very relaxing and encouraging color, when used gives a sense of intelligence and reliance. Blue color is the safest of the colors used in web designing.
Green: Green color represents money, and therefore it’s more commonly linked with the sentiments like jealousy and greediness. Apart from this, green is a good way to represent all that’s natural and fresh.
Purple: Purple stands for creativity and originality. The darker shades of purple depicted royalty previously and the lighter ones related with romance.
White: Whether you know its meaning or not, this color instantly gives a feeling of pureness and peace. No wonder why the word “peace” is associated with a “white” dove. In the eastern tradition this color stands for death while western culture takes it as a color of marriage and hope.
Gray: All the shades of Gray radiate trustworthiness and traditionalism. It’s usually a business-specific color that displays a serious tone.
Brown: Typically represents something very earthy and homely. It’s certainly a good color choice for websites with a homely theme.
Black: We usually associate this color with negativism and darkness, but for websites this color stands out of the crowd and displays grace, vigor and stylishness.
Additional Tip for Designers:
Web designers usually opt for color combinations and while website designing. These color combinations may be done by playing with different shades of one color, or by amalgamating two or more contrasting colors together. In such a case, it’s important for them to be careful because some color contrasts and combinations are simply hurting to the visitor’s eyes, while some may simply make it hard for the visitor to focus on the website’s main essence and content.
Therefore, choosing your color scheme is equally essential as choosing your website’s content or images. Play with colors, but learn to play them well…
Colors have many effects on people. Certain colors can invoke specific emotions in people. Emotional reactions can affect the image of your company in the visitors mind and can have a major effect or your company’s “brand”.
If you doubt color evokes emotion, consider the phrases, “green eyed monster” “seeing red” or “in a black mood”. The green-eyed monster is a reference to jealousy, seeing red means a person is angry and a black mood refers to depression. People do associate colors with specific moods. Scientific texts have proven that different colors can make people happy, sad, relaxed, excited, angry or afraid.
Anything that can evoke those responses in people needs to be looked at carefully when designing your website. Colors tend to be classified as “neutral, “warm” or “cool”. So, let’s take a look at some of them.