“The most reliable way to forecast future is to try to understand the present.” (John Naisbitt)
It’s true for any kind of forecasting related to any field. For web designing, the change in trends depends on the changing technologies, introduction of new products, and changing user preferences. Not complying with the changing trends means a website is not going to help the business owner in earning the best ROI.
For ecommerce websites, the design is not just meant to present products, but to help customer care, facilitate effective marketing, support sales, and attract returning customers. To help the web designers and new e business owners, here are given some predictions about trends for 2015 related to ecommerce web designing. Read with interest!
- Flat Web Design: The Existing Trend Will Continue!
Although, it’s not a new trend, but after Google, Apple, and Microsoft’s approval, this will continue in 2015 as well. Particularly, ecommerce website owners will see its popularity in New Year. The main reasons behind the growing popularity of flat web designing include responsiveness, easy to develop and understand, and being eye-catching. The bounce rate of flat designs is lower, compared to other design styles. The finest approach of “less is more” will rule in 2015. Slight gradients make the call to action buttons standing apart and delivering the clear message.
- Micro UX Effects: To Create Lasting Impact!
These little fun design elements might be overseen now, but will help e business owners in winning the customers in 2015. Enhancing the user experience with little animation means improving the click through rates. Displaying larger product images with details in hovering effect saves the space at the website. It helps keeping the visitors engaged at a site while enhancing the ecommerce website’s repute.
- Images In Navigation: Making It Captivating!
Tiled navigation is becoming popular in building e store. The preview in tiles form looks more captivating than the traditional top navi bar. Site visitors won’t feel like lost in finding their desired content if it’s presented in tiles. It’s also true that images fascinate more than the text boxes in the navi-menu. The click through rate of product images is also higher than that of text. Tiled navigation also reflects the image of a real brick and mortar store so keeps the visitors engaged and helps in high conversion rate.
- Designing For All Screen Sizes
Gone are the times when a single website had different pages for different devices. In 2015, an ecommerce website should have to work properly on all devices to win over the customers. It’s a challenge for web designers because they will have to consider different screen resolutions, different browsers, and different internet speeds. The main purpose of all such efforts is to make the site experience pleasant for the visitors and increasing the numbers of visitors accessing the website from different devices without any hurdle. A responsive web designing for different devices will remove the chances to click any unwanted tab by the site visitors, which otherwise may create frustration leading to high bounce rate.
Web designers will have to pay attention to these 4 trends in 2015. The main goal is to create websites for pleasant user experience, keeping them engaged, and helping the businesses in earning big bucks. A pleasant web design, complying with the latest web designing standards can do the magic even for newbie business owners.