Conversion extremely matters to a business website. A business website offers products and services to the outside world. They are a mean to sell the products and services. If your website has no sale then there is something missing to strengthen your business.
Here are top three web design mistakes killing your traffic and conversion rate.
Navigation and Layout of the Website
When a visitor lands to a website he looks for the below information:
- The layout and navigation of a website
- What are the services and products?
- How to acquire it?
The navigation and layout of a website is extremely important for conversion. A website with flashy images and content does not guarantee the sales. When a visitor lands to your website he must understand the flow your website, know about your company, able to buy your services.
A poor navigation scheme creates confusion with inconsistent layout and no call-to-action. User gets lost and quickly abandons the site. If you want sales your website must be very simple and user-friendly like DWB web design Dubai. Organize the information in simple and easy layout so that user has no issue to explore and buy the services.
Ugly Web Design
Beauty inspires! An ugly web design turns the visitor off. An eye-catching design will boost your reputation and trust. If a web design is ugly, difficult to understand with poor navigation your visitor will go elsewhere. Though there are cases some basic designs doing well for number of years. But that is for popular and establishes websites; you have to take all steps and measure to gain the success.
Call to Action
There are sites with good design and traffic complaining no sales and conversion. If you lack call-to-action on your website, your visitor will not convert. An average visitor does not know how to act or purchase the items. They just like your product instead of purchasing it.