Posts

13-01_successful_website_lead_image

Success Ingredients For New Online Businesses In Dubai

Dubai, the land of opportunities, has become a heaven for small to large scaled businesses. For information technology businesses, it has become a safe home, ensuring success. Living in Dubai and handling businesses across the globe, isn’t it amazing and the reason behind growing business population of the land? For web-based businesses, there are many things to consider for better website administration and to experience success. Here are given some key website elements to give due consideration to.

Navigation To Support Visitors

A logical navigation helps visitors in easy browsing of different website segments. The more supportive website navigation is the better would be the visitors’ engagement. All the website visitors are actually the prospects, so should be treated accordingly. Right direction at the right time enhances the chances of conversion. There should be a logical roadmap for the site visitors so that they could reach the desired website segment without pain. Experts from reputed firms like website design Dubai consider this aspect in their entire web designing ventures.

Communicate Clearly What You Are Dealing In

In Dubai, you can’t impress the visitors with just a plain page of about us and vision or mission statement. Users want to know what you are dealing in and what your products or services’ strengths are. Make good use of images to communicate your business information with the site visitors. The first 2 minutes of a visitor’s stay are enough to impress. Invest for those 2 minutes and share your business offers clearly and impressively.

Make Use Of Social Media

Socialize your online business at popular social networks. Facebook, LinkedIn, Twitter, and many more platforms are the popular engaging places for users. Interact with your prospects and customers at those places. Every Dubai-based business should have a strong influence at different social channels, so as to win over the customers and build a brand business image. Social influence also helps in driving more website traffic and making the business credible.

Secure Transactions

Online shopping websites to be integrated with secure payment gateways are becoming popular in Dubai. SSL security is the need of every online business to win over the customers’ trust. Online buyers need security for their sensitive information while making any purchase that should be considered by the website owners.

Be Responsive

The popularity of smart phones has made it compulsory for websites to become responsive. Ignoring the Smartphone users mean depriving your website from large numbers of prospective buyers. A mobile friendly website can help attracting customers and earning a big market share. A responsive website is also needed to impress the search engines, as it’s an important search engine ranking criterion. Consider all aspects from website building to SEO while making it responsive for smart devices. Many website owners also have a separate mobile version of their websites to target the mobile audience.

Want to succeed in Dubai with your newly started online business? Pay attention to the above-mentioned points and experience success in the land of success. Share your business experience in Dubai!

Responsive-Web-Design

Factors To Consider For Responsive Websites

Is your website facing poor loading issue? It’s time to think about responsive site. A responsive website works smoothly on all devices. A quick loading website appeals the prospects, whatever device they are using. What things to consider while creating a responsive website? Read the lines below to know!

 

Don’t Let Visitors Get Bored!

 

Users don’t want to see the boring things online. To grab their attention, you just have few seconds. The initial few seconds a visitor spends on a website should be utilized in the best favor of a business. Reduce the website loading time with the help of smooth coding and less use of flash. Let users access any part of your website without delay.

 

Make Interactive Websites

 

It’s not the load time that only matters for a responsive website, but the interaction visitors could have with the website. Pleasant user experience means more business, so this aspect should be considered in website building. The needed information should be accessed in no time. It doesn’t mean putting everything openly in front, but smooth navigation. Guide them the right path at your website, which will make them satisfied and happy.

 

Creating Popular Responses On A Website

 

Here are given some popular responses on a website that users want to see. Consider them in your venture of creating a responsive website.

 

Web pages should be interactive: Make the web pages interactive and guiding for the site visitors. Make good use of colors, images, and other indicators to guide them through different web pages. Visitors should know where they should go next.

 

Create custom pages: Create pages that are tailored for specific users. Let the visitor get to the page what he/she wants to see. It means targeting the individual needs of customers. Technology has enabled website designers and developers to come up at such tailored web pages for individual interests of the site visitors.

 

Hide the not-needed content: Hideaway the content that a user doesn’t notice or doesn’t interact with. The best example of such content is that of Windows start bar that automatically hides away. Users will surely appreciate because it will make the web page less messy. It’s another aspect of responsive website that users and search engines expect from website owners.

 

Creating a responsive website means appealing the prospects who use various devices to browse internet. Although, search engines also prefer responsive websites for ranking purpose, but the best advantage is such websites provide user satisfaction, which is a sure way to enjoy success.

If you own a website or planning to start your online business in Dubai, better to hire a responsive web designer Dubai to give your online presence a user-friendly image. Make it clear that the future is of responsive websites.

Google-Penguin-Update

Google’s Penguin 3.1: A Reversal Of Penguin 3.0 Attack!

Thanksgiving brought happiness to many website owners. Another update by Google, Penguin 3.1 was released. Although, it was part of the Penguin 3.0 rollout, stated in October, still had a great impact on large number of websites. Compared to Penguin 3.0, this update isn’t a shockwave. It’s actually a reversal of the websites that got hit in the previous Penguin rollout.

Penguin 3.1 has helped many website owners trying to recover from the attack of Penguin 3.0, who have noticed an increase in website ranking, traffic, and sales as well. The discussions are going on at different forums about Penguin 3.1 recoveries. Here is given a screenshot of Google Analytics of an ecommerce website that have seen an increase in traffic after the rollout of Penguin 3.1 on November 27, 2014. The site was hit by Penguin 3.0 due to negative SEO. An increase in traffic after Penguin 3.1 shows clearly that the new update is about recovering the websites.

analytics

Many websites have seen a swift rise in ranking at Google’s ranking ladder after Penguin 3.1. The websites had experienced a drop in ranks on October 18, 2014 when Penguin 3.0 was released. Some have seen an auto recovery against certain keywords. Here is given an Analytics view of a website as on October 18, 2014.

analytics 2

 

On November 27, the website has auto recovered. The new Analytics view is given below!

 

anlytics3

Recoveries aren’t minor, but amazing. All this is confirming that the new update is Penguin 3.1. But, the story continues as the tremors are still felt even for the recovered websites. The best example is that of Acaiberries, an Italian domain. The website has seen a sharp drop in its keyword Dimagranti (means weight loss) after Penguin 3.0. Although it has come back in top 10 rankings, but the results aren’t consistent. Sometimes, it appears in top 10 and sometimes far down.

 

Algoroo.com, a Google algo tracking tool, has observed a clear movement in SERP even on November 28, 2014, which means the tremors are still there to come.

 

Although, Google has declared that there will be no big updates during the holiday season, particularly Christmas, then what was that? The question is still there, would all the recoveries be permanent, or there will be some more jolts before the year ends.

Be Cautious SEO Folks!             

All the SEO professionals and online business owners should conduct a website health checkup for all the sites they are dealing with. A big NO for black hat SEO practices and the bad links. These both are unethical ways to improve website ranking and may lead to Penguin penalties. If you are hit by Penguin update, remove all the spammy links to recover the lost position at Google’s ranking ladder. SEO pros should strictly adhere to the Google webmaster guidelines and keep an eye on any little change in algo.

To stay safe from any Google attack and also to recover from Penguin penalties, web design company Dubai offers all ethical SEO services. Share your story and hire experts to take good care of your web presence.

penguin3.1

 

DWB Dubai webbusiness

Reshaping The Web Presence For 2015

2015 is approaching near and it has been said that the New Year will see new heights in the web world. More browsing, more online shopping, and more business, all would be common over World Wide Web. To win over prospects and convert them into loyal customers, a business owner needs to have a sharp eye on future trends related to demands, expectations, marketing, and customer relations. Focusing every aspect can guarantee success in the long run. From marketing perspective, how would the businesses need to behave in 2015? This piece of writing will shed light with new insights.

 

Reshape Your Online Presence

 

Without acquiring professional web designing services, no one could imagine of appealing the customers. Redesign your website if it has a poor appearance. Look towards competitors. How they are attracting the customers, their success ingredients in terms of website design, and their strengths. Give challenge to your designers and developers to make your web presence stunning. Make it sure that your website is capable of accepting any tweaking in future. Consider your customers in each step of designing, so that the ultimate result could be as per their expectations.

 

Let The Audience Find You On Social Channels

 

In 2015, people would prefer to be more social on different platforms, so make your web presence prominent over all the social media channels. Get engaged with your customers on social media and answer their queries. It will also help creating brand awareness. Make it sure that you are connected with the customers in an influential manner, which is integral to effective and result-driven business marketing.

 

Use LinkedIn Profiles As Business Cards

 

Business cards are becoming an old approach; strong LinkedIn profiles would be more relevant in 2015. An updated LinkedIn profile is more useful than an outdated business card. A better LinkedIn profile has more search volume and a stimulant for effective business marketing. People and businesses are browsing LinkedIn profiles to hire and to work with. Ensure that all of your employees have a strong LinkedIn presence, connected with the company profile, which will help your business shine.

 

Hire Experts For Sure Success

 

Doing the marketing yourself might be good and cost saving, but to ensure success, expert support is needed. There are professional marketing companies offering result-driven services at affordable rates. Hire the reliable ones who could guarantee success. Professional marketers will let you know where you are week and will take your business on the right path, instead of the path based on assumptions.

 

To stand high among tough competitors, you need to bring changes in web design, social media campaigns, search engine strategies, and everything related to business marketing. There is an army of professional marketers, serving the web world to move ahead successfully. Pick the best ones for your business. Get recommendations and make a conscious decision. 2015 is for those who deserve success and who struggle for that. Start working to give your web presence a new shape, to attract more customers, more business, and more revenue in 2015.

Share your thoughts at Web Design Dubai-DWB Company

DWB web-design-dubai

web design company dubai

4 Points To Make A Web Design Business-Friendly

In 2005, it was the first billion of internet users, in 2010, it reached the 2nd billion, and in 2014, it climbed up to 3 billion. With the rising number of internet users, the expectations from websites are also increasing. Users want friendliness (the smart or responsive approach) and business owners dream of big success. A single mistake can prove to be destructive for a business. For example, an ecommerce website lacking the visibly placed contact number has to face a sharp decline in prospects. The site may be responsively designed, but ignoring a single aspect of user-convenience means total destruction.

From designing aspect, there are many things to appeal the end users, benefitting the business in the long run. This piece of writing will reveal some important things that web designers and business owners should take care of.

  1. Impressing Visitors With Visuals And Looks

The social media sites are growing in popularity like no one from the web world can deny the significance of Pinterest, Instagram, and Vine. Google hangouts and addition of videos/images in Twitter also reveal the importance of visuals.

It takes first few seconds for the visitors to decide whether they should stay at the site or leave for some other option. The right mix of colors, graciously used white space, readable font styles and sizes, compelling images, all add beauty to a website. For a website designer and the business owner, these are the starting things to keep the site visitors spellbound. Never ignore them.

  1. Build Your Brand, Not Just A Website

The next important step is to focus brand building through website designing. Every designing element should reflect the business brand to keep a lasting impression on the site visitors. The wise use of logo, colors matching with the logo, and the feel of a business image are few things to consider while branding a web design.

  1. Meet With Key Business Objectives

A web design should comply with the main business objectives. For a blogging website, the content should be readable. For an ecommerce store, the products should be presented in a compelling manner. For a local business, the store map and the contact details should be placed prominently. A web designer should completely understand the business objective and reflect that through different aspects of designing.

  1. Integrate SEO Into Web Designing

Without having good ranks at search engines like Google and Bing, it’s not possible to earn the right return on investment. For that purpose, search engine optimization should be made part of web designing. The designing elements and visuals should be used in such a manner to keep the website lightweight and lower the load time. The on-page SEO should be done by professionals.

The responsibility of a web designer is not just to create a website, but to build the brand image of a business. Considering the above mentioned points means placing the right stone at right place. An appealing website attracts visitors, helps conversions, and boosts the ultimate profit.

Share your thoughts at: Web Design Dubai DWB-Company.

Dubaiwebbusiness

 

 

web design dubai

53 Upcoming Web Design Conferences (October 2014 To December 2014)

To gain knowledge of the web world, attending conferences is one good approach. Listening to the illustrious speakers of top conference events held across the globe open the eyes regarding future developments in the designing world as well as the neighboring areas. 2014 is all about such conferences, many have passed, and few important ones are coming. Other than designing, these also revolve around new ideas, approaches, techniques, development of the applications surrounding the future technology, about to smash the IT world. Get prepared if you are interested to attend any of these conferences, as listed below. For sure, an interesting read!

 

October Conferences

 

1-        Title: PyCon Ukraine Fall 2014

Date: Oct. 1-31, 2014

Location: L’viv, Ukraine

Purpose: To give Python programmers an insight into the programming applications, frameworks, and other toolkits.

 

2-       Title: Redefine Design Conference 2014

Date: Oct. 2-3, 2014

Location: Budapest, Hungary

Purpose: To focus the changing design realities of the time

 

3-        Title: Sass Conference 2014

Date: Oct. 2-4, 2014

Location: New York City, USA

Purpose: To help Sass lovers in creating beautiful web

 

4-          Title: Digital Visions 2014

Date: Oct. 3, 2014

Location: Vienna, Austria

Purpose:  To discuss the latest trends of usability, designing for different screens, and HTML

 

5-          Title: Build Right, Build Responsively

Date: Oct. 3, 2014

Location: Charleston

Purpose:  All about the responsiveness of the websites

 

6-          Title: Delight 2014

Date: Oct. 6-7, 2014

Location: Portland, USA

Purpose: To highlight great ideas and discussions about technology and designing

 

7-          Title: Front Porch

Date: Oct. 7, 2014

Location: Dallas, USA

Purpose: To highlight tools and technologies to be used by the front-end developers and designers

 

8-          Title: Pearl::Dancer Conference

Date: Oct. 7-9, 2014

Location: Hancock, 2014

Purpose: To discuss Ecommerce topics as well as the open source software

 

9-          Title: Level Up Conference

Date: Oct. 8-9, 2014

Location: Saratoga Springs, USA

Purpose: Ideating, designing, building, and launching latest software products

 

10-       Title: T3CON14: TYPO3 Conference Europe

Date: Oct. 8-10, 2014

Location: Berlin, Germany

Purpose: To help learning new developments in Enterprise TYPO3 CMS

 

11-       Title: Thunder Plains

Date: Oct. 9, 2014

Location: Oklahoma City, USA

Purpose: To make the web interesting with JavaScript and related technologies

 

12-       Title: Fronteers 2014

Date: Oct. 9-10, 2014

Location: Amsterdam, Netherlands

Purpose: Learning all about front-end web development

 

13-       Title: code.talks 2014

Date: Oct. 9-10, 2014

Location: Hamburg, Germany

Purpose: Exploring themes and trends of web development

 

14-      Title: Coding Serbia Conference

Date: Oct. 9-10, 2014

Location: Novi Sad, Serbia

Purpose: Sharing knowledge to improve software quality

 

15-      Title: push.conference 2014

Date: Oct. 10-11, 2014

Location: Munich, Germany

Purpose: Uniting the old and potential skillsets of UX/UI

 

16-     Title: AppCon

Date: Oct. 11, 2014

Location: Linz, Austria

Purpose: Mobile application development

 

17-     Title: BetterSoftware 2014

Date: Oct. 13-14, 2014

Location: Florence, Italy

Purpose: Modernization in management for lasting customer relationship

 

18-    Title: CSS Dev Conf 2014

Date: Oct. 13-15, 2014

Location: New Orleans, USA

Purpose: CSS, the web designing language

 

19-     Title: JAX London 2014 featuring BIG Data Con

Date: Oct. 13-15, 2014

Location: London Borough of Islington, England

Purpose: Data storage, data architectures, data processing

 

20-    Title: Responsive Day

Date: Oct. 14-15, 2014

Location: Zurich, Switzerland

Purpose: Responsive web designing

 

21-    Title: Webdagene 2014

Date: Oct. 15-17, 2014

Location: Oslo, Norway

Purpose: To discuss about web and user experience

 

22-    Title: Paris Web 2014

Date: Oct. 16-18, 2014

Location: Paris, France

Purpose: To discuss about web accessibility, designing digitally, and open standards

 

23-    Title: All Your Base

Date: Oct. 17, 2014

Location: Oxford, England

Purpose: To talk about DevOps and system architecture

 

24-    Title: border:none 2014

Date: Oct. 17-18, 2014

Location: Nuremberg, Germany

Purpose: Decentralizing the World Wide Web

 

25-    Title: UX Advanced Training

Date: Oct. 20-21, 2014

Location: Dublin, Ireland

Purpose: A course for UX professionals

 

26-    Title: The Market Research Event 2014

Date: Oct. 20-22, 2014

Location: Boca Raton, USA

Purpose: Online market research

 

27-    Title: ng-europe

Date: Oct. 22-23, 2014

Location: Paris, France

Purpose: To talk, discuss, learn, socialize about AngularJS

 

28-    Title: Cusp Conference 2014

Date: Oct. 22-23, 2014

Location: Chicago, USA

Purpose: Designing broadness, designing about everything

 

29-     Title: FullStack

Date: Oct. 23-24, 2014

Location: London, England

Purpose: To help excelling in Node.js

 

30-    Title: Midwest UX 2014

Date: Oct. 23-25, 2014

Location: Indianapolis, USA

Purpose: Talks and workshops to support design community of Midwest

 

31-    Title: UCD2014 User-Centred Design conference

Date: Oct 24-25, 2014

Location: Greater London, England

Purpose: Application of user centered design

 

32-    Title: Ohio LinuxFest 2014

Date: Oct. 24-26, 2014

Location: Columbus, USA

Purpose: To share knowledge about Linux and open source

 

33-     Title: WebTech Conference 2014

Date: Oct. 26-29, 2014

Location: Munich, Germany

Purpose: To discuss everything about web technologies

 

34-    Title: GGDevCon

Date: Oct. 27-28, 2014

Location: Burlingame, USA

Purpose: Mastering the upcoming Google Glass

 

35-    Title: An Event Apart Orlando 2014

Date: Oct. 27-29, 2014

Location: Orlando, USA

Purpose: How to take everything about web development to the next level!

 

36-     Title: ZendCon 2014

Date: Oct. 27-30, 2014

Location: Santa Clara, USA

Purpose: Technical sessions and presentations from PHP speakers and business owners

 

37-     Title: Droidcon London 2014

Date: Oct. 30-31, 2014

Location: London, England

Purpose: To talk about Android progresses

 

38-     Title: The Web Is

Date: Oct. 30-31, 2014

Location: Oct. 30-31, 2014

Purpose: Discussing all about web designing and technologies

 

39-    Title: Marketing Festival 2014

Date: Oct. 31 — Nov. 2, 2014

Location: Brno, Czech Republic

Purpose: To discuss digital marketing with professional marketers, PPC experts, and analysts

 

November Conferences

 

40-    Title: Beyond Tellerrand/Berlin 2014

Date: Nov. 3-5, 2014

Location: Berlin, Germany

Purpose: To discuss designing, technologies, and gain inspiration

 

41-    Title: Breaking Developments 2014/Orlando

Date: Nov. 3-5, 2014

Location: Orlando, USA

Purpose: To explore new technologies and techniques for web designing and development

 

42-    Title: Future of Web Designing 2014

Date: Nov. 3-5, 2014

Location: New York, USA

Purpose: No information, but an expected grand event of New York

 

43-    Title: QCon Sab Francisco 2014

Date: Nov. 3-7, 2014

Location: San Francisco, USA

Purpose: To help leads, project managers, and technical teams in software innovation

 

44-    Title: GOTO Berlin 2014

Date: Nov. 5-7, 2014

Location: Berlin, Germany

Purpose: To unwind the latest developments for software developers

 

45-    Title: Full Frontal

Date: Nov. 7, 2014

Location: Brighton, UK

Purpose: To discuss Node based apps and latest front-end technology

 

46-    Title: PHP Conference Argentina 2014

Date: Nov. 7-8, 2014

Location: Buenos Aires, Argentina

Purpose: 18 speakers are going to discuss everything about PHP

 

47-    Title: Form Function & Class 2014—Web Design Conference in Asia

Date: Nov. 8, 2014

Location: Manila, Philippines

Purpose: To help designers in knowing old techniques, worst coding, and poor designs

 

48-    Title: php [world]

Date: Nov. 10-14, 2014

Location: Washington, D.C., USA

Purpose: To share ideas and ideals of PHP from across the globe

 

49-    Title: dotCSS 2014

Date: Nov. 14, 2014

Location: Paris, France

Purpose: CSS experts discussing design issues and technical matters

 

50-    Title: UX Brighton 2014: Practical Philosophy

Date: Nov. 14, 2014

Location: Brighton, England

Purpose: Influence of theory and research on web creation

 

51-    Title: UX Camp Brighton 2014

Date: Nov. 15, 2014

Location: Brighton, England

Purpose: To talk about UX design, information architecture, and interactive designing

 

52-    Title: An Event Apart San Francisco 2014

Date: Nov. 17-19, 2014

Location: San Francisco, USA

Purpose: To help learning about coding, content, usability, and design

 

December Conference

53-    Title: Smashing Conference Whistler 2014

Date: Dec. 9-12, 2014

Location: Whistler BC, Canada

Purpose: Conference for Front-end developers with resort experience

 

Are you planning to attend any of the conferences listed above? If yes, do share your views before and after the visit. Web design Dubai will come up with information about more exciting events for you.

Happy Conferencing!

 

 webdesigning

 

 

 

 

tips-seo-7tips-large

E-Commerce Websites: 7 Mistakes Causing SEO Death!

To make easy money online, build an ecommerce website, a common suggestion in the IT world. True that, but it’s not that much easy task as it’s considered. Just building an ecommerce website and putting bundles of products for the customers is not enough for the ‘bulky bank balance dream’. Hard work and the right approach, yes, the SEO approach is integral to the ecommerce success. Getting website traffic might be easier, but winning actual customers demands SEO struggle. Ecommerce websites are not like simple blogs that’s why the significance of optimization as per latest SE standards increases many folds.

Here, you are going to find the major SEO blunders that online business owners commit, that could cause SEO death. Read and avoid!

  1. Product Description: Put To Ignore!

If you want to see your page having no place in top 10 search engine rankings, ignore product descriptions at all. Believe it, your product description is the first thing that prospects will read if they are the serious buyers. Lacking the description means propelling them, so don’t do that.

The tip is to use unique content and the word count of the unique content should be higher than that of the blank page. Count the words of the blank product page, including footer, header, navigation, etc. Uniqueness of the content in product descriptions is the key to appeal to the search engines as well as the end users. Let them know what benefits they will gain with your products or how your product will bring ease to their tasks.

  1. Manufacturers’ Product Descriptions: Get Your Page Banned!

By using product descriptions provided by the manufacturers, you are surely going to get your website banned by the search engines. Why it would happen like that? The same descriptions would be available at many stores, so uniqueness vanishes. Your SEO efforts could suffer because of the spammy content. Do you want that? Really not! Write product descriptions on your own, considering uniqueness.

  1. Product Reviews: Oh, I Missed That!

Reviews help marketing because online users prefer making any purchase after reading positive reviews from the real customers. Stats reveal that the trend is as high as 70%. Missing the reviews means missing the customers. The review pages help climbing up the search engine ranking ladder, the task, not easier just with the selling pages. Try to get the real reviews from the actual buyers, a great appealing factor for the targets.

  1. Page Optimization: Ignoring The Search Demand!

Whatever content for the web page you are writing; don’t ignore the end user preferences while they make search queries. The page titles, headings, and product details should all have a clear link with the search keywords (avoid stuffing). The model numbers, the brand names should be in title tags and H1 headings. Use alt tag for image optimization. Avoid iframes for content display.

  1. Page Titles: Forgetting Uniqueness!

Title tags having duplication issue is a serious SEO blunder for any ecommerce website. Uniqueness is needed here for favorable response from search engines. To use the right keywords in the page titles, know how the end users talk about the product; conduct survey for that. They will surely be using the same keywords while making any online search query. While using the keywords, don’t forget to stay unique.

  1. Web Page Urls: Not Making Them Self-Explanatory!

Another name used for such URLs is keyword-friendly URLs. Each of the product pages should have such URL to attract search engines for higher ranking. Unique URL will help making your ecommerce website unique, an appeal for the prospects. Speaking URLs help customers know what they will get after clicking; more are the chances to get anchor links. It reflects relevancy, which leads towards favorable actions by the visitors.

  1. Duplicate Content: Here, There, Everywhere!

Search engines hit duplicate content pages frequently and it becomes hard to regain the lost position. Avoid any action that could help page duplication. Using robots.txt is the best strategy. Canonical tags to tell search engines which pages to index is another approach. Nofollow attributes can also be added to avoid hinting to duplicate content. In short, avoid duplication of the content anywhere on your web pages because it’s a big hating-factor for search engines, particularly Google, having algo updates specifically for that purpose.

In short, don’t think just about search engines, because user usability is never ignored in ranking factors of search engines, particularly Google. If the user experience isn’t good with a website, position in top ten could just be daydreaming. Customer convenience should be given due consideration at any ecommerce website. The more customers are happy with the site, the more are the chances to be linked, and here lies the pleasing secret of Google. For best website optimization, don’t do it yourself, hire experts, like those of SEO Dubai.

e-Commerce-SEO

Grow with your ecommerce store; move cautiously with your SEO strategy!

Creating A Successful Website Locally And Globally: Useful Tips For Starters!

Going global, the main theme of having online presence. However, localization is another aspect to grab the attention of more customers and to earn the best return on investment. In actual, it’s a two-stage process: hitting the globe and penetrating the local markets. It becomes easier for a website to localize effectively, once it’s designed perfectly while keeping internationalization in mind. To make the discussion easier, it will be divided into two stages: how to get ready for global entry and then what to consider for localization. There will also be tips to keep the both processes side by side. The lines below will surely clear the air, if you are confused about the topic.

Entering The Globe: The Baby Steps!

Here are given the basic things to be considered while designing for the globe (considering the later-on localization plans).

Designing For The Globe: Consistency Should Be There!

Though localization might be an integral part of your web strategy, but at first the design should be according to the global standards. Flexibility should be there for local content, but consistency should never be compromised while doing that. Keep the space for text expansion because it may happen when the text is translated into any local language.

Easy Web Page Translation: Keep The Images Content-Free!

Web content, if embedded inside images, can’t be translated using Google Translate. This could be a big hurdle in way of website localization. Photoshop or Illustrator can be used for image localization, but as more languages are added, this could become an expensive venture. Style sheets are a better option to place text above images.

Visual Blunders: Never Ignore The Culture!

While using visuals, don’t ignore the culture (the local aspect of a global website). The best strategy to avoid such visual blunders is saying NO to stock photos. Whether it’s about clothing, gestures, or postures, designers should have a sharp understanding of the cultural constraints.

Translation Friendly Text: No Humor!

Stay simple, stay direct, and avoid humor, if you want your web content to be translation friendly by anyone using that. All it means, you are ready to make your website international, while allowing the space for effective localization.

Global Gateway Strategy: Get Country Specific Domains!

Without an effective global gateway strategy, you can’t expect people to find your website locally. By getting country specific domains, you are going to welcome the global customers while directing them to the relevant local website, with the link given in the header.

Once you think you are ready to hit the globe, you can expect fewer blunders while planning for the localization.

Making A Website Perfectly Localized!

If you are thinking about the organic traffic coming from the local market, you should consider the following design and content tweaks to your website.

The Design Tweaks!

  • Put the contact details of your business on each page of the website. It could be in the header, footer, or in both places.
  • Use phone number (usually preferred), or a form as call to action on each web page. An email address could also be used for easy and quick contact.
  • Keep the complete navigation menu from left to right; avoid vertical placement. Also, use map where needed, but don’t make that occupying the entire page.
  • Focus local SEO related to keywords used in the content, but avoid over-optimizing the metadata.
  • Use subject in URL, title tag, and image alt text.
  • Avoid using heavy images.
  • Make your website responsive for smart devices or develop a separate mobile site to grab the smart market share.

The Content Tweaks!

  • Content of the website should be correctly written, easily readable, with right usage of keywords. Remember, you aren’t targeting machines or the search engines, but the actual customers, so write for them.
  • Show your grip in your particular niche and offer ‘food for thought’ to the visitors.
  • Clearly mention who you are and what you are dealing in.
  • Don’t forget to have your website blog and update that regularly.
  • Avoid plagiarism at all; otherwise, your website may get penalized by Google.

Bonus Tips!

  • User experience testing is integral to make your website stand out in a local market while enhancing the stickiness factor for the customers.
  • Get listings in local directories and local search engines, like Baidu is good to target China instead of Google.
  • Avoid rushing; spend time in research of the niche, competitors, keywords, culture, and language.
  • Make a smart start. If you have plans of expanding to many countries, start with few ones. Once, the success is determined, move ahead with other countries.
  • Instead of doing everything on your own, hire experts for better results.

It seems easy to start with a global strategy while having the localization plans as well, but it needs care at each step from designing a website, to launch, and to search engine optimization. A website designed with global aspects in mind can hit the local markets successfully if the above-mentioned points are given due consideration. It’s not just about a website, but a whole business, catering to the needs of the targeted customers within local boundaries, and across the globe. Make the wise decisions, put the right efforts, and get your website earning huge locally as well as globally.

Hire DWB – Web Design Company Dubai to create a fully optimized website for both local and international audience.

visitbuyer1

Top 3 Mistakes Your Website not Converting Visitors into Buyers?

Conversion extremely matters to a business website. A business website offers products and services to the outside world. They are a mean to sell the products and services. If your website has no sale then there is something missing to strengthen your business.

Here are top three web design mistakes killing your traffic and conversion rate.

Navigation and Layout of the Website

When a visitor lands to a website he looks for the below information:

  1. The layout and navigation of a website
  2. What are the services and products?
  3. How to acquire it?

The navigation and layout of a website is extremely important for conversion. A website with flashy images and content does not guarantee the sales. When a visitor lands to your website he must understand the flow your website, know about your company, able to buy your services.

A poor navigation scheme creates confusion with inconsistent layout and no call-to-action. User gets lost and quickly abandons the site. If you want sales your website must be very simple and user-friendly like DWB web design Dubai.  Organize the information in simple and easy layout so that user has no issue to explore and buy the services.

Ugly Web Design

Beauty inspires! An ugly web design turns the visitor off.  An eye-catching design will boost your reputation and trust. If a web design is ugly, difficult to understand with poor navigation your visitor will go elsewhere. Though there are cases some basic designs doing well for number of years. But that is for popular and establishes websites; you have to take all steps and measure to gain the success.

Call to Action

There are sites with good design and traffic complaining no sales and conversion. If you lack call-to-action on your website, your visitor will not convert. An average visitor does not know how to act or purchase the items. They just like your product instead of purchasing it.

bricks-and-mortar-online-store

Why you need an online store -Infographics

Having an online store is about reaching more customers and making sales round the clock. In this busy life buyers prefer online stores to save the efforts and time visiting and searching for the products online.

All they do is to search the products they like online at the best convenient time and go to the store to purchase or order shipped to their home address.

By having online stores you are having sales round the clock. Bringing your business online is a very easy process and it is more effective with more business. Not only had you got an edge over your competitor, but a great reputation building system followed by the more customer base.

A picture worth thousand words, we have clipped the same scene in below info graphic.

 

With online Store you can:

Beat the Competition

Build your Brand and Trust round the world

Have more sales with online audiences

Make sales round the clock

 

If you are looking for an online store design and development, feel free to contact us http://dubaiwebbusiness.com

os-a

os-b
os-c
os-d

customer shopping online

os-e

If you are looking for an online store design and development, feel free to contact us http://dubaiwebbusiness.com

Like our facebook page here:  https://www.facebook.com/DubaiWebBusiness