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Success Ingredients For New Online Businesses In Dubai

Dubai, the land of opportunities, has become a heaven for small to large scaled businesses. For information technology businesses, it has become a safe home, ensuring success. Living in Dubai and handling businesses across the globe, isn’t it amazing and the reason behind growing business population of the land? For web-based businesses, there are many things to consider for better website administration and to experience success. Here are given some key website elements to give due consideration to.

Navigation To Support Visitors

A logical navigation helps visitors in easy browsing of different website segments. The more supportive website navigation is the better would be the visitors’ engagement. All the website visitors are actually the prospects, so should be treated accordingly. Right direction at the right time enhances the chances of conversion. There should be a logical roadmap for the site visitors so that they could reach the desired website segment without pain. Experts from reputed firms like website design Dubai consider this aspect in their entire web designing ventures.

Communicate Clearly What You Are Dealing In

In Dubai, you can’t impress the visitors with just a plain page of about us and vision or mission statement. Users want to know what you are dealing in and what your products or services’ strengths are. Make good use of images to communicate your business information with the site visitors. The first 2 minutes of a visitor’s stay are enough to impress. Invest for those 2 minutes and share your business offers clearly and impressively.

Make Use Of Social Media

Socialize your online business at popular social networks. Facebook, LinkedIn, Twitter, and many more platforms are the popular engaging places for users. Interact with your prospects and customers at those places. Every Dubai-based business should have a strong influence at different social channels, so as to win over the customers and build a brand business image. Social influence also helps in driving more website traffic and making the business credible.

Secure Transactions

Online shopping websites to be integrated with secure payment gateways are becoming popular in Dubai. SSL security is the need of every online business to win over the customers’ trust. Online buyers need security for their sensitive information while making any purchase that should be considered by the website owners.

Be Responsive

The popularity of smart phones has made it compulsory for websites to become responsive. Ignoring the Smartphone users mean depriving your website from large numbers of prospective buyers. A mobile friendly website can help attracting customers and earning a big market share. A responsive website is also needed to impress the search engines, as it’s an important search engine ranking criterion. Consider all aspects from website building to SEO while making it responsive for smart devices. Many website owners also have a separate mobile version of their websites to target the mobile audience.

Want to succeed in Dubai with your newly started online business? Pay attention to the above-mentioned points and experience success in the land of success. Share your business experience in Dubai!

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Factors To Consider For Responsive Websites

Is your website facing poor loading issue? It’s time to think about responsive site. A responsive website works smoothly on all devices. A quick loading website appeals the prospects, whatever device they are using. What things to consider while creating a responsive website? Read the lines below to know!

 

Don’t Let Visitors Get Bored!

 

Users don’t want to see the boring things online. To grab their attention, you just have few seconds. The initial few seconds a visitor spends on a website should be utilized in the best favor of a business. Reduce the website loading time with the help of smooth coding and less use of flash. Let users access any part of your website without delay.

 

Make Interactive Websites

 

It’s not the load time that only matters for a responsive website, but the interaction visitors could have with the website. Pleasant user experience means more business, so this aspect should be considered in website building. The needed information should be accessed in no time. It doesn’t mean putting everything openly in front, but smooth navigation. Guide them the right path at your website, which will make them satisfied and happy.

 

Creating Popular Responses On A Website

 

Here are given some popular responses on a website that users want to see. Consider them in your venture of creating a responsive website.

 

Web pages should be interactive: Make the web pages interactive and guiding for the site visitors. Make good use of colors, images, and other indicators to guide them through different web pages. Visitors should know where they should go next.

 

Create custom pages: Create pages that are tailored for specific users. Let the visitor get to the page what he/she wants to see. It means targeting the individual needs of customers. Technology has enabled website designers and developers to come up at such tailored web pages for individual interests of the site visitors.

 

Hide the not-needed content: Hideaway the content that a user doesn’t notice or doesn’t interact with. The best example of such content is that of Windows start bar that automatically hides away. Users will surely appreciate because it will make the web page less messy. It’s another aspect of responsive website that users and search engines expect from website owners.

 

Creating a responsive website means appealing the prospects who use various devices to browse internet. Although, search engines also prefer responsive websites for ranking purpose, but the best advantage is such websites provide user satisfaction, which is a sure way to enjoy success.

If you own a website or planning to start your online business in Dubai, better to hire a responsive web designer Dubai to give your online presence a user-friendly image. Make it clear that the future is of responsive websites.

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Google’s Penguin 3.1: A Reversal Of Penguin 3.0 Attack!

Thanksgiving brought happiness to many website owners. Another update by Google, Penguin 3.1 was released. Although, it was part of the Penguin 3.0 rollout, stated in October, still had a great impact on large number of websites. Compared to Penguin 3.0, this update isn’t a shockwave. It’s actually a reversal of the websites that got hit in the previous Penguin rollout.

Penguin 3.1 has helped many website owners trying to recover from the attack of Penguin 3.0, who have noticed an increase in website ranking, traffic, and sales as well. The discussions are going on at different forums about Penguin 3.1 recoveries. Here is given a screenshot of Google Analytics of an ecommerce website that have seen an increase in traffic after the rollout of Penguin 3.1 on November 27, 2014. The site was hit by Penguin 3.0 due to negative SEO. An increase in traffic after Penguin 3.1 shows clearly that the new update is about recovering the websites.

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Many websites have seen a swift rise in ranking at Google’s ranking ladder after Penguin 3.1. The websites had experienced a drop in ranks on October 18, 2014 when Penguin 3.0 was released. Some have seen an auto recovery against certain keywords. Here is given an Analytics view of a website as on October 18, 2014.

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On November 27, the website has auto recovered. The new Analytics view is given below!

 

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Recoveries aren’t minor, but amazing. All this is confirming that the new update is Penguin 3.1. But, the story continues as the tremors are still felt even for the recovered websites. The best example is that of Acaiberries, an Italian domain. The website has seen a sharp drop in its keyword Dimagranti (means weight loss) after Penguin 3.0. Although it has come back in top 10 rankings, but the results aren’t consistent. Sometimes, it appears in top 10 and sometimes far down.

 

Algoroo.com, a Google algo tracking tool, has observed a clear movement in SERP even on November 28, 2014, which means the tremors are still there to come.

 

Although, Google has declared that there will be no big updates during the holiday season, particularly Christmas, then what was that? The question is still there, would all the recoveries be permanent, or there will be some more jolts before the year ends.

Be Cautious SEO Folks!             

All the SEO professionals and online business owners should conduct a website health checkup for all the sites they are dealing with. A big NO for black hat SEO practices and the bad links. These both are unethical ways to improve website ranking and may lead to Penguin penalties. If you are hit by Penguin update, remove all the spammy links to recover the lost position at Google’s ranking ladder. SEO pros should strictly adhere to the Google webmaster guidelines and keep an eye on any little change in algo.

To stay safe from any Google attack and also to recover from Penguin penalties, web design company Dubai offers all ethical SEO services. Share your story and hire experts to take good care of your web presence.

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Web Designing In 2015: 4 Trends That Need Attention!

“The most reliable way to forecast future is to try to understand the present.” (John Naisbitt)

It’s true for any kind of forecasting related to any field. For web designing, the change in trends depends on the changing technologies, introduction of new products, and changing user preferences. Not complying with the changing trends means a website is not going to help the business owner in earning the best ROI.

For ecommerce websites, the design is not just meant to present products, but to help customer care, facilitate effective marketing, support sales, and attract returning customers. To help the web designers and new e business owners, here are given some predictions about trends for 2015 related to ecommerce web designing. Read with interest!

  1. Flat Web Design: The Existing Trend Will Continue!

Although, it’s not a new trend, but after Google, Apple, and Microsoft’s approval, this will continue in 2015 as well. Particularly, ecommerce website owners will see its popularity in New Year. The main reasons behind the growing popularity of flat web designing include responsiveness, easy to develop and understand, and being eye-catching. The bounce rate of flat designs is lower, compared to other design styles. The finest approach of “less is more” will rule in 2015. Slight gradients make the call to action buttons standing apart and delivering the clear message.

  1. Micro UX Effects: To Create Lasting Impact!

These little fun design elements might be overseen now, but will help e business owners in winning the customers in 2015. Enhancing the user experience with little animation means improving the click through rates. Displaying larger product images with details in hovering effect saves the space at the website. It helps keeping the visitors engaged at a site while enhancing the ecommerce website’s repute.

  1. Images In Navigation: Making It Captivating!

Tiled navigation is becoming popular in building e store. The preview in tiles form looks more captivating than the traditional top navi bar. Site visitors won’t feel like lost in finding their desired content if it’s presented in tiles. It’s also true that images fascinate more than the text boxes in the navi-menu. The click through rate of product images is also higher than that of text. Tiled navigation also reflects the image of a real brick and mortar store so keeps the visitors engaged and helps in high conversion rate.

  1. Designing For All Screen Sizes

Gone are the times when a single website had different pages for different devices. In 2015, an ecommerce website should have to work properly on all devices to win over the customers. It’s a challenge for web designers because they will have to consider different screen resolutions, different browsers, and different internet speeds. The main purpose of all such efforts is to make the site experience pleasant for the visitors and increasing the numbers of visitors accessing the website from different devices without any hurdle. A responsive web designing for different devices will remove the chances to click any unwanted tab by the site visitors, which otherwise may create frustration leading to high bounce rate.

Web designers will have to pay attention to these 4 trends in 2015. The main goal is to create websites for pleasant user experience, keeping them engaged, and helping the businesses in earning big bucks. A pleasant web design, complying with the latest web designing standards can do the magic even for newbie business owners.

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Dubai SEO Company DWB

Google’s Penguin 3.0: Not A Horrible Update, But A Jolt!

Google’s updates always horrify webmasters, even though who are following Google-friendly approaches for high ranking. But there is nothing to get worried because Google wants the websites to be user-friendly and natural in all the approaches used for promotion. If it’s said that the big search engine is going to be end-user friendly, then it might not be wrong.

Penguin 3.0, the latest update by Google has made the nights sleepless for many webmasters. Before it was announced, there were echoes of being the most horrible update ever. However, the situation was different once it was rolled out. In fact, it was a slow rollout and the impacts would be seen over the weeks.

What’s The Main Purpose Of Update?

The main purpose of Penguin 3.0 update was to hit the spammy websites, so that the search results could be fair for the end-users. The latest Penguin update 3.0, rolled out on October 17, 2014, was actually a refresh. The affected queries of this rollout were just 1%. It was meant to help removing the spammy websites while checking the previously hit websites on the same reasons. The rollout will settle down in the coming weeks, according to a post published on Google+ by Pierre Far, a Google’s Trends Analyst.

As the rollout is not full yet, so it’s not possible to collect the complete impact data. Although, no new signals are added to the recent update, still it has affected a large numbers of spammy websites. At the same time, it proved to be a sigh of relief for the previously hit websites that have worked hard to clean up the spammy link profiles.

Who Can Survive?

Penguin 3.0 might be horrible for many webmasters, but not for those following all white hat search engine optimization practices. Being ethical in SEO means pleasing Google and no Google’s update can hit such websites.

However, if your website is hit by Penguin 3.0 then acquiring the services of a reliable SEO services firm or the experts can help dealing with the issue successfully. Don’t dream about climbing high in less time as some spam-masters guarantee, because in the long run, you can’t hide from the Google’s spy-eyes. Follow legitimate practices and be natural to attract not just Google, but the end-users as well. Make it clear that Google is paying attention to the end-users.

No need to worry about any horrible updates from Google if you are following good SEO practices like DWB SEO Dubai Company. Stay updated with the big search engine and integrate any new updates into your web marketing strategies. That’s the only way to survive in the tough competition and against the spammers.

Happy Surviving Penguin 3.0!

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Creating A Successful Website Locally And Globally: Useful Tips For Starters!

Going global, the main theme of having online presence. However, localization is another aspect to grab the attention of more customers and to earn the best return on investment. In actual, it’s a two-stage process: hitting the globe and penetrating the local markets. It becomes easier for a website to localize effectively, once it’s designed perfectly while keeping internationalization in mind. To make the discussion easier, it will be divided into two stages: how to get ready for global entry and then what to consider for localization. There will also be tips to keep the both processes side by side. The lines below will surely clear the air, if you are confused about the topic.

Entering The Globe: The Baby Steps!

Here are given the basic things to be considered while designing for the globe (considering the later-on localization plans).

Designing For The Globe: Consistency Should Be There!

Though localization might be an integral part of your web strategy, but at first the design should be according to the global standards. Flexibility should be there for local content, but consistency should never be compromised while doing that. Keep the space for text expansion because it may happen when the text is translated into any local language.

Easy Web Page Translation: Keep The Images Content-Free!

Web content, if embedded inside images, can’t be translated using Google Translate. This could be a big hurdle in way of website localization. Photoshop or Illustrator can be used for image localization, but as more languages are added, this could become an expensive venture. Style sheets are a better option to place text above images.

Visual Blunders: Never Ignore The Culture!

While using visuals, don’t ignore the culture (the local aspect of a global website). The best strategy to avoid such visual blunders is saying NO to stock photos. Whether it’s about clothing, gestures, or postures, designers should have a sharp understanding of the cultural constraints.

Translation Friendly Text: No Humor!

Stay simple, stay direct, and avoid humor, if you want your web content to be translation friendly by anyone using that. All it means, you are ready to make your website international, while allowing the space for effective localization.

Global Gateway Strategy: Get Country Specific Domains!

Without an effective global gateway strategy, you can’t expect people to find your website locally. By getting country specific domains, you are going to welcome the global customers while directing them to the relevant local website, with the link given in the header.

Once you think you are ready to hit the globe, you can expect fewer blunders while planning for the localization.

Making A Website Perfectly Localized!

If you are thinking about the organic traffic coming from the local market, you should consider the following design and content tweaks to your website.

The Design Tweaks!

  • Put the contact details of your business on each page of the website. It could be in the header, footer, or in both places.
  • Use phone number (usually preferred), or a form as call to action on each web page. An email address could also be used for easy and quick contact.
  • Keep the complete navigation menu from left to right; avoid vertical placement. Also, use map where needed, but don’t make that occupying the entire page.
  • Focus local SEO related to keywords used in the content, but avoid over-optimizing the metadata.
  • Use subject in URL, title tag, and image alt text.
  • Avoid using heavy images.
  • Make your website responsive for smart devices or develop a separate mobile site to grab the smart market share.

The Content Tweaks!

  • Content of the website should be correctly written, easily readable, with right usage of keywords. Remember, you aren’t targeting machines or the search engines, but the actual customers, so write for them.
  • Show your grip in your particular niche and offer ‘food for thought’ to the visitors.
  • Clearly mention who you are and what you are dealing in.
  • Don’t forget to have your website blog and update that regularly.
  • Avoid plagiarism at all; otherwise, your website may get penalized by Google.

Bonus Tips!

  • User experience testing is integral to make your website stand out in a local market while enhancing the stickiness factor for the customers.
  • Get listings in local directories and local search engines, like Baidu is good to target China instead of Google.
  • Avoid rushing; spend time in research of the niche, competitors, keywords, culture, and language.
  • Make a smart start. If you have plans of expanding to many countries, start with few ones. Once, the success is determined, move ahead with other countries.
  • Instead of doing everything on your own, hire experts for better results.

It seems easy to start with a global strategy while having the localization plans as well, but it needs care at each step from designing a website, to launch, and to search engine optimization. A website designed with global aspects in mind can hit the local markets successfully if the above-mentioned points are given due consideration. It’s not just about a website, but a whole business, catering to the needs of the targeted customers within local boundaries, and across the globe. Make the wise decisions, put the right efforts, and get your website earning huge locally as well as globally.

Hire DWB – Web Design Company Dubai to create a fully optimized website for both local and international audience.

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Top 3 Mistakes Your Website not Converting Visitors into Buyers?

Conversion extremely matters to a business website. A business website offers products and services to the outside world. They are a mean to sell the products and services. If your website has no sale then there is something missing to strengthen your business.

Here are top three web design mistakes killing your traffic and conversion rate.

Navigation and Layout of the Website

When a visitor lands to a website he looks for the below information:

  1. The layout and navigation of a website
  2. What are the services and products?
  3. How to acquire it?

The navigation and layout of a website is extremely important for conversion. A website with flashy images and content does not guarantee the sales. When a visitor lands to your website he must understand the flow your website, know about your company, able to buy your services.

A poor navigation scheme creates confusion with inconsistent layout and no call-to-action. User gets lost and quickly abandons the site. If you want sales your website must be very simple and user-friendly like DWB web design Dubai.  Organize the information in simple and easy layout so that user has no issue to explore and buy the services.

Ugly Web Design

Beauty inspires! An ugly web design turns the visitor off.  An eye-catching design will boost your reputation and trust. If a web design is ugly, difficult to understand with poor navigation your visitor will go elsewhere. Though there are cases some basic designs doing well for number of years. But that is for popular and establishes websites; you have to take all steps and measure to gain the success.

Call to Action

There are sites with good design and traffic complaining no sales and conversion. If you lack call-to-action on your website, your visitor will not convert. An average visitor does not know how to act or purchase the items. They just like your product instead of purchasing it.