In 2005, it was the first billion of internet users, in 2010, it reached the 2nd billion, and in 2014, it climbed up to 3 billion. With the rising number of internet users, the expectations from websites are also increasing. Users want friendliness (the smart or responsive approach) and business owners dream of big success. A single mistake can prove to be destructive for a business. For example, an ecommerce website lacking the visibly placed contact number has to face a sharp decline in prospects. The site may be responsively designed, but ignoring a single aspect of user-convenience means total destruction.
From designing aspect, there are many things to appeal the end users, benefitting the business in the long run. This piece of writing will reveal some important things that web designers and business owners should take care of.
- Impressing Visitors With Visuals And Looks
The social media sites are growing in popularity like no one from the web world can deny the significance of Pinterest, Instagram, and Vine. Google hangouts and addition of videos/images in Twitter also reveal the importance of visuals.
It takes first few seconds for the visitors to decide whether they should stay at the site or leave for some other option. The right mix of colors, graciously used white space, readable font styles and sizes, compelling images, all add beauty to a website. For a website designer and the business owner, these are the starting things to keep the site visitors spellbound. Never ignore them.
- Build Your Brand, Not Just A Website
The next important step is to focus brand building through website designing. Every designing element should reflect the business brand to keep a lasting impression on the site visitors. The wise use of logo, colors matching with the logo, and the feel of a business image are few things to consider while branding a web design.
- Meet With Key Business Objectives
A web design should comply with the main business objectives. For a blogging website, the content should be readable. For an ecommerce store, the products should be presented in a compelling manner. For a local business, the store map and the contact details should be placed prominently. A web designer should completely understand the business objective and reflect that through different aspects of designing.
- Integrate SEO Into Web Designing
Without having good ranks at search engines like Google and Bing, it’s not possible to earn the right return on investment. For that purpose, search engine optimization should be made part of web designing. The designing elements and visuals should be used in such a manner to keep the website lightweight and lower the load time. The on-page SEO should be done by professionals.
The responsibility of a web designer is not just to create a website, but to build the brand image of a business. Considering the above mentioned points means placing the right stone at right place. An appealing website attracts visitors, helps conversions, and boosts the ultimate profit.
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